Masonry
Strategized and executed a long-term, full-stack content marketing, social media and copywriting program.
Build With Us
* Designs provided by Stephanie White and Colin Mumbach
Masonry was looking for brand new marketing messaging, a new website, as well as an organic-first content marketing strategy. Starting with the tagline, I developed three solid words to bring to mind the movement, the process and the passion behind the folks at Masonry: Build with us.
BRAND POSITIONING & MESSAGING
First and foremost, Masonry needed a brand positioning/messaging kit to better delineate their tone & voice from other website design/development & content marketing agencies out there. To cover all their core competencies, this was no small ask.
CONTENT STRATEGY
Masonry needed a consistent local presence online, coupled with a strong organic content marketing and social approach to garnering positive PR and good will with partnered brands.
Copy Example:
Inspired. Focused. Strategic.
Our clients call us available, responsive, flexible, collaborative, transparent, and thoughtful. Expect a true partner who helps you craft a cohesive brand identity that feels authentic. Your digital presence is your brand’s foundation. Let us help you build it.
Sit Down, Grab a Cup.
We built out a five-point mission statement that conveyed what the brand most emulates, and their ultimate goals to make the client a communicative partner in all strategies, rather than a distant cousin.
Ambitious & industrious, we are the mighty few focused on the fine details.
Organic Content Strategy
The fundamentals of marketing include mapping out and executing an organic content strategy that involves three key components: regularly updated content, SEO, and benchmarks. For Masonry, this meant updating the blog 1/month, the work pages 1/quarter, and updating Social 3-4x/week.
BLOG TITLES + REEL
Why Facebook’s Downfall is the Users’ Gain
Programming Sitelink Extensions: 101
2018 Update: Instagram and Facebook Changes Coming Soon
PR Students: How to Navigate Post-College Life
What to Know About Google’s Universal Rollout of the New AdWords UI
The State of Ad Benchmarking in 2018
The Science Behind Storytelling
Why Email Newsletters Still Matter for B2B Marketing Next Year
By the Numbers: How Content Directly Affects Your Email Performance
Website Development 101: What You REALLY Need to Know About Hosting, Domains and SEO
How to be a Content Generation Machine 101
Copywriters: Here Are 4 Ways to Find Inspiration, Refocus and Write
Decoding Engagement Metrics from Your Event Marketing Efforts
Good Title Tags vs. Bad Title Tags
Google AdWords Updates: AMP Speeding Up, Ad Rotation Simplified
How a Bad UI Doesn’t Always Equal a Bad UX
Instagram vs. Snapchat: By the Numbers
How Google’s Algorithm Updates May Reroute Your Web Traffic
Organic Social
Masonry's primary social strategy was around keeping things as organic as possible to generate brand awareness.
![[On the Blog] Step 1 on how to program your sitelink extensions: understand what they are & why they’re there. 👉https://bit.ly/2tGx0Cj](https://images.squarespace-cdn.com/content/v1/5408d8e3e4b0ab37159ba658/1530040997807-OSW04X79MVJYHS45H4B9/image-asset.jpeg)
![[New Blog] In a recent survey, respondents projected that they would spend 24 percent of their annual budgets on event marketing, planning and advertising in 2018. That’s a lot of faith in the power of events. 👉 https://bit.ly/2F0vzSW](https://images.squarespace-cdn.com/content/v1/5408d8e3e4b0ab37159ba658/1524176091874-3SBCZ37Y9XTN3JFA7QB1/image-asset.jpeg)
INSPIRED WORK FOR AMBITIOUS BRANDS
Masonry answered the call in 2014 for enlightened branding, digital marketing, website design & development. We work with clients to create long-term partnerships built on solutions that are on target & on brand.
