Snap Kitchen
Strategized and executed a long-term, full-stack content marketing, social media and copywriting program.
All good things grow
With an evolving healthy food subscription program, an updated product offering, and a fast-paced e-commerce market, Snap Kitchen needed a senior copywriter that could elevate their brand from the pack.
CONTENT STRATEGY
Snap Kitchen was treading water without a content strategist in place to plan ahead blog content and strategize the website copy around SEO-targeted keywords. They needed a long-term plan that would help get them ranking on page 1.
BRAND POSITIONING & MESSAGING
First and foremost, Snap Kitchen needed a full brand positioning tone & voice kit. Whether they were answer customer inquiries on Facebook, creating emails, or mocking up print signs for the store, it needed to sound like one unified voice.
life change starts here.
just clean, delicious food. nothing more.
SHOP SIGNAGE
Snap needed a way to quickly communicate their brand point of “inclusion”, especially during the busiest time of the year: January. These pieces acted as stanchion signs for visitors to see upon walking in.
EMAIL MESSAGING
Planning ahead was one thing Snap needed to focus on. To get out of the startup mindset and into a long-term marketing strategy took some brainpower. Once that was established, I was able to provide key messaging and copy for each and every automated drip series, one-off promo, announcement, newsletter and more.
SOCIAL MEDIA COPY
The brand needed to unify their tone and voice across all networks: including Instagram, where the tone can be a little more playful than usual. They also needed copy for landing pages that would serve as a way to funnel promo users from paid social ads.
MADE FRESH DAILY.
Simmered, stirred, packaged to perfection. Your food should never be frozen, and we agree. As your feel-good champions, we’re committed to serving 200+ delicious chef-prepared, dietitian-curated meals, snacks, & juices that cater to your goals while satisfying your cravings.
