VMware Tanzu
Wrote copy for email nurture campaigns, paid ads — including Google ads and Social ads — as well as copy for landing pages optimized for higher conversion rates.
LANDING PAGE MESSAGING
For VMware Tanzu, it was all about reaching from the top of the funnel, all the way to the bottom. For their landing pages, I wrote on both ends of the spectrum in an effort to increase leads for the sales team.
From code to prod.
Additionally, VMware needed a copywriter that could manage all-new ad copy initiatives, from Google to Social ads — including Facebook, Twitter, and LinkedIn. For these initiatives, we used a blend of CTAs that led to white papers, webinars, events, one-on-one meetings, and more.
Modular. Scalable. Kubernetes.
VMware Tanzu also needed help retooling and rewriting their email nurture campaigns. They wanted one to be more personal, coming from their sales associates, and one to kick off whenever a white paper was downloaded, which you can see below.
