OURA
Wrote brand positioning and messaging copy, blog copy, social media copy, and more.
OURA
After getting cancer at age 10, and recovering after getting his Make-A-Wish granted, Keane and his brother Shaun, wanted to think of ways to give back. That’s when they created OURA, an LA-based anti-microbial outerwear brand. The goal? To give back to the Make-A-Wish Foundation after every 1,000 purchases.
Woven by kindness, down to the last fold.
Copy example
We dream of a world where health doesn’t have to be top of mind. But until that day comes, our self-cleaning products — from hats to face masks to everything in between — are designed to protect you from harmful air pathogens, UV rays, moisture & odor, allergens, and static. So you can live free.
Organic, Harmonious Content
Pieces written for OURA include:
Website copy
Blog content
Brand messaging and positioning
Organic social media posts
Additional Brands
OURA also launched two new brands: Tern and Turtle, and ouragins. For these two brands, I wrote social media copy, website copy, and more.
